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Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes ...
Lean LaunchPad is an entrepreneurship methodology created by Steve Blank to test and develop business models based on querying and learning from customers. It is said to be based on the scientific method and combines experiential learning with “The three building blocks of a successful lean startup”: Alexander Osterwalder's "Business Model Canvas", Steve Blank's "Customer Development Model ...
Steve Blank (born 1953) is an American entrepreneur, educator, author and speaker. [1] He created the customer development method that launched the lean startup movement. His work has influenced modern entrepreneurship through the creation of tools and processes for new ventures which differ from those used in large companies.
Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. [3] [4] Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch. [5] [6] [7]
The business model is based on the mantra, “No business plan survives first contact with customers.” [17] [18] The business plan is an operating document that existing companies write to execute known business models. [17] [18] However, for a startup, there are too many unknowns to develop a successful plan.
The technique falls under the Lean Startup methodology as MVPs aim to test business hypotheses and validated learning is one of the five principles of the Lean Startup method. [11] It contrasts strongly with the traditional "stealth mode" method of product development where businesses make detailed business plans spanning a considerable time ...
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