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Playrix Holding Ltd., also known as Playrix Entertainment and Playrix Games, is a developer of free-to-play mobile games behind titles such as Township, Fishdom, Homescapes, and Gardenscapes. The company was founded in 2004 by brothers Dmitry Bukhman and Igor Bukhman and is headquartered in Dublin, Ireland .
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During the COVID-19 pandemic, Gardenscapes' audience was over 10 million daily active players. [7] Sensor Tower estimated that Gardenscapes made almost $2 billion in lifetime revenue by 2021. [3] [8] According to Statista, as of May 2021, the game remained the Playrix's most downloaded product with over 461.41 million total downloads. [13]
Homescapes is a casual free-to-play puzzle game.It was developed and launched by Playrix in 2017 as a spiritual successor to their 2016 match-3 game, Gardenscapes.The storyline narrates attempts by the game's protagonist, Austin the Butler, to restore his childhood home.
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The original game was released in 2008 for PC and was adapted for smartphones by 2015. In addition, several sequels have been launched. [13] [14] Fishdom ranks among the most popular games from developer Playrix and received generally positive reviews. iParenting Media named Fishdom H2O: Hidden Odyssey one of the Greatest Video Games of 2009. [15]
In 2019, Playrix bought the Armenian and Serbian studios Plexonic and Eipix Entertainment, respectively. [6] In October 2022, the company announced the closure of its offices and development operations in Russia and Belarus due to the Russian invasion of Ukraine. [7] In 2023, the company employed more than 3,000 people around the world. [8]
In 2019, Playrix bought the Armenian and Serbian studios Plexonic and Eipix Entertainment, respectively. [7] In 2021 and 2022, Igor Bukhman was a member of Nexters' Board of Directors; in April 2023, he was appointed a non-executive director of the company. [ 8 ]
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