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A private placement agent or placement agent is a firm assisting fund managers in the alternative asset class (e.g., private equity, [1] infrastructure, real estate, hedge funds, and venture capital) and entrepreneurs/private companies (e.g., start-ups and growth capital companies) seeking to raise private financing through a so-called private placement.
Each year Private Equity International publishes the PEI 300, a ranking of the largest private-equity firms by how much capital they have raised for private-equity investment in the last five years. [1] In the 2024 ranking, Blackstone Inc. retained the top spot from KKR. [2]
Rede Partners operates four lines of business: Fund placement for private equity fund managers, acting as the placement agent. [4] Rede Partners assists private equity firms in fund raising and advises on all the stages and areas of the fundraising process including strategy, documentation and structuring.
This list of investment banks notes full-service banks, financial conglomerates, independent investment banks, private placement firms and notable acquired, merged, or bankrupt investment banks. As an industry it is broken up into the Bulge Bracket (upper tier), Middle Market (mid-level businesses), and boutique market (specialized businesses).
Probitas Partners is an independent, global advisory firm founded in 2001. [1] The company is focused on raising capital as a placement agent for private equity fund sponsors as well as providing portfolio management and liquidity solutions [buzzword], through the private equity secondary market, for investors in private equity.
In 2010, the firm was the first placement agent in the U.S. to launch a fund raising platform for private equity firms in China. [9] In 2013 and 2017, Private Equity International named Eaton Partners the "Placement Agent of the Year in North America" ahead of Park Hill Group and Credit Suisse.
The placement agent landscape is a competitive environment, with many firms providing private equity advisory services to managers across the spectrum. A few placement agents are structured as groups within larger investment banking firms, though a number, like Asante, operate as independent advisors.
The firm operates three business lines: Fundraising for private equity, private debt, infrastructure and sustainable investing fund managers (as a placement agent). [3] [4] Campbell Lutyens assists private equity firms in raising funds and advises on all stages and aspects of the fundraising process including strategy, documentation and structuring.