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In 2001, Tennis Channel was founded by Steve Bellamy in the shed in his backyard; Bellamy soon hired Bruce Rider to head up programming and marketing. [3] A group known as the "Viacom Mafia"—a group that includes Viacom's former CEOs, Philippe Dauman and Frank Biondi, and current CEO, Thomas E. Dooley—became involved in the founding of the channel.
Sportsnet, as its parent company Rogers Communications is the owner of its sole Canadian franchise, the Toronto Blue Jays, holds national rights to Major League Baseball in Canada, including assorted games from U.S. regional sports networks, the MLB All-Star Game, and the postseason (although coverage of the latter two are relegated to MLB's U.S. broadcast partners, and MLB International).