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In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names. Coca-Cola used the 150 most popular names in Australia to print on the bottles. [170] [171] [172] The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke ...
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
In the book "An Elegant Hand" by William E Henning, it states that Frank Mason Robinson, who was the bookkeeper of the firm, originated the name Coca-Cola and specified that it be written in Spencerian Script. In a 1914 court case, Robinson testified that he was "practically the originator" and that "some engraver here by the name of Frank ...
Consumers and potential consumers can identify the Coca-Cola name written in different alphabets because of the standard color and "ribbon wave" design of its logo. The text was written in Spencerian Script, which was a popular writing style when the Coca-Cola Logo was being designed. [15]
That said, the Coca-Cola logo hasn’t always looked the same as it does today. A few years after its inception, the logo swapped the swirly font for a more gothic style. This only lasted a year.
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View history; Tools. Tools. ... The Coca-Cola logo. The Coca-Cola Company has used various advertising ... – Coke With Names! 2014 – Breaktime is Coca-Cola Time; 2014
Coca-Cola sponsored Walt Disney's first television show "One Hour in Wonderland" broadcast on Christmas Day 1950. [135] Coca-Cola sponsored the 1965 airing of the television special "A Charlie Brown Christmas". [136] Coca-Cola also sponsored the popular Fox singing-competition series American Idol from 2002 until 2014. [137]