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In 2023, Rare Beauty launched its Soft Pinch Tinted Lip Oils, they sold out within 12 hours on RareBeauty.com, generating a wait-list of more than 20,000 customers. [49] As of 2023, Rare Beauty emerged as the top index brand on TikTok and Instagram, with a combined media impact value of US$313,198,657 on the two platforms alone. [50]
Rare Beauty’s Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen is back in stock and it’s the ideal no-makeup makeup product.
Rare Beauty’s Positive Light Tinted Moisturizer is the perfect no-makeup makeup essential for summer—and all 23 shades are back in stock at Sephora.
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
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