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Starbucks has used its image of a double-tailed siren since the early 1970s, but as the company has grown, she has undergone a number of changes.. While many of the alterations simply involved ...
Starbucks' footprint in the United States, showing saturation of metropolitan areas. Some of the methods Starbucks has used to expand and maintain their dominant market position, including buying out competitors' leases, intentionally operating at a loss, and clustering several locations in a small geographical area (i.e., saturating the market), have been labeled anti-competitive by critics. [14]
The vintage logo sparked some controversy due in part to the siren's bare ... Starbucks attracted controversy for allegedly not allowing workers at some locations in ...
The words “Starbucks Coffee” were also removed from the logo, as people saw the Siren and immediately associated it with the coffee chain. However, nothing about this Siren is “perfect.”
Starbucks sales dropped 3% globally at stores open for at least a year, including a 2% drop in its home North America market. ... The company also rolled out new technology, called the Siren ...
In 2008, in response to Starbucks' reintroduction of its original logo (featuring a topless siren), Dice led his group and its 3,000 members in boycotting the coffee chain: "The Starbucks logo has a naked woman on it with her legs spread like a prostitute […] It's extremely poor taste, and the company might as well call themselves Slutbucks."
Starbucks workers want to negotiate for a wage increase, better working conditions, scheduling and other issues. The ongoing struggle has led to worker protests, the most recent being on Starbuck ...
An April 2002 Starbucks ad featured twin cups of their Tazo drinks with the caption "Collapse into cool" and an airborne dragonfly, imagery and wording which reminded many of the recent 9/11 attacks. Though the ads were created before the attacks and the resemblance was coincidental, the company apologized and pulled the posters. [11]