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Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication. He sees communication as a form of persuasion. He discusses factors influencing the behavior of the communicators and the outcome of the communication, like the image source and receiver have of each other.
This is an important distinction made of human communication, i.e. language as compared to animal communication. While animal communication can display a few other design features as proposed by Hockett, animal communication is unable to lie or make up something that does not exist or have referents.
Models of communication are classified depending on their intended applications and on how they conceptualize the process. General models apply to all forms of communication while specialized models restrict themselves to specific forms, like mass communication. Linear transmission models understand communication as a one-way process in which a ...
But their model is intended as a general model that can be applied to any form of communication. [ 9 ] [ 10 ] [ 11 ] For a regular face-to-face conversation, the person talking is the source, the mouth is the transmitter, the air is the channel transmitting the sound waves, the listener is the destination, and the ear is the receiver.
Lasswell's model was initially formulated specifically for the analysis of mass communication like radio, television, and newspapers. But it has also been applied to various other fields and forms of communication. [2] [12] They include the analysis of new media, such as the internet, computer animations, and video games. [15]
However, the concept may also apply to corporations, professions, and other cultural groups, as well as to settings such as online and offline communication. [3] High-context cultures often exhibit less-direct verbal and nonverbal communication, utilizing small communication gestures and reading more meaning into these less-direct messages. [4]
Technical communication (or Tech Comm) is communication of technical subject matter such as engineering, science, or technology content. The largest part of it tends to be technical writing , though importantly it often requires aspects of visual communication (which in turn sometimes entails technical drawing , requiring more specialized ...
The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".