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The pocketed coil is the basis for the Simmons Beautyrest mattress brand, which was introduced in 1925. [6] Although the new manufacturing technology greatly reduced its cost, at the time of its introduction a Beautyrest mattress sold for $39.50, three to four times more than the typical price for a standard wire mattress. [7]
In 1925, Simmons produced the Beautyrest mattress, for which the company is best known. It was sold at three to four times the cost of wire mattresses at the time for $39.50 (equivalent to $686 in 2023) and four years later had sold more than $9 million (equivalent to $159,697,674 in 2023) of the mattresses.
While they did not directly mention the Beautyrest name, the image of national heroes endorsing the importance sleep in relation to achieving health and success next to a picture of the Beautyrest mattress was an instant draw. Sales of the Beautyrest mattress jumped from 16,168 units in 1925 to 464,214 in 1929.
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Sleepy's carried mattress brands including Sealy, Serta, Simmons, Beautyrest, Posturepedic, Tempur-Pedic, King Koil, and Stearns & Foster. Like other major retailers, Sleepy's carried mattress lines that were unique to the seller, so there was no way to compare prices with their competitors. [13] [14]
Sears believed it had growth potential within the following 10 years. However, the chain did not prove successful and Sears closed stores, starting with a first round in 2005. At one time, The Great Indoors had $550 million in sales. On February 1, 1998, Sears, Roebuck and Co opened the first The Great Indoors store in Lone Tree, CO. [4]
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