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  2. Content farm - Wikipedia

    en.wikipedia.org/wiki/Content_farm

    A content farm or content mill is a company that employs freelance creators or uses artificial intelligence (AI) tools to generate a large amount of web content specifically designed to satisfy algorithms for maximal retrieval by search engines, a practice known as search engine optimization (SEO).

  3. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  5. Keyword clustering - Wikipedia

    en.wikipedia.org/wiki/Keyword_clustering

    A keyword clustering tool scans the list of keywords and then picks the most popular keyword. The most popular keyword is a keyword with the highest search volume.Then a tool compares the TOP 10 search result listings that showed up for the taken keyword to the TOP10 search results that showed up for another keyword to detect the number of matching URLs.

  6. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search ...

  7. Keyword advertising - Wikipedia

    en.wikipedia.org/wiki/Keyword_advertising

    Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.

  8. Keyword density - Wikipedia

    en.wikipedia.org/wiki/Keyword_density

    Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized. The formula to calculate your keyword density on a web page for SEO purposes is (/), where Nkr is how many times you repeated a specific keyword, and Tkn the total words in the analyzed text. The result is a keyword density value.

  9. Keyword - Wikipedia

    en.wikipedia.org/wiki/Keyword

    Index term, a term used as a keyword to documents in an information system such as a catalog or a search engine; Keyword (Internet search), a word or phrase typically used by bloggers or online content creator to rank a web page on a particular topic; A reserved word in a programming language

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