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Auction sniping (also called bid sniping) is the practice, in a timed online auction, of placing a bid likely to exceed the current highest bid (which may be hidden) as late as possible—usually seconds before the end of the auction—giving other bidders no time to outbid the sniper.
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The developer, Ciaran Riddell, created a piece of software, AuctionBar, which used a technique known as screen scraping. The software allowed for more detailed searches for goods on sale as well as bids and updates via text-messaging and a tool known as a "sniper", which acted as an automated bidding tool. [citation needed]
An online auction (also electronic auction, e-auction, virtual auction, or eAuction) is an auction held over the internet and accessed by internet connected devices. [1] [2] [3] Similar to in-person auctions, online auctions come in a variety of types, with different bidding and selling rules.
An estimated 70% to 80% of all market transactions are carried out through automated trading software, in contrast to manual trades. [ 3 ] [ 4 ] Automated trading systems are often used with electronic trading in automated market centers , including electronic communication networks , " dark pools ", and automated exchanges. [ 5 ]
Specialty marketplaces have also been added to serve the specialized needs of buyers and sellers. For example, eBay Motors serves the automotive marketplace, including vehicles, parts and accessories; and Half.com (now closed) was focused on providing a fixed-price trading environment, initially for books music, videos and video games. [10]
Therefore, the bidding is going to be more dynamic. If the bid decrement is high, the bidding steps must be optimally designed to obtain the best results. There might be no ‘‘‘extension‘‘‘ of the auction if a set time is being given. In the case of an extension, the auction elongates itself for a certain time if a supplier makes a bid.
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [2]
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