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Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo. [2] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s. [1]
The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. [2] [3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. [4] [5] The signature was derived from that of his uncle, Jan Stussy. [6]
Golden Breed is a surf lifestyle clothing brand, initially starting in California in 1969. The Male/Female logo was used by surfers, before being developed into a brand.The Textile Company Don Rancho Corporation initially launched the brand internationally, with a separate license to produce a range of items in Australia, held by John Arnold.
Then came the Aussie invasion of surf brands Billabong and Quiksilver and more competition. Jenks retired from OP in 1980 just before the brand started licensing out the label and grew to about ...
Esprit. The Esprit brand was born in 1968, emerged in the 1970s, and by the 1980s was a cultural phenomenon known across the world. By 1996, the iconic triple-bar "E" was familiar in 44 countries ...
O'Neill is an originally Californian surfwear and surfboard brand, now owned by Sisco Textiles, a privately held company headquartered in Luxembourg. It was started in 1952 by Jack O'Neill in San Francisco, and was later based in Santa Cruz. The company logo symbolizes a breaking surf wave.
The 80s were a big time for fashion. From neon colors to body suits to fingerless gloves, this list will remind you of all the best looks of the decade. 15 Iconic 1980s Fashion Trends
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