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The Like button is one of Facebook's social plug-ins, which are features for websites outside Facebook as part of its Open Graph. [ 24 ] [ 25 ] Speaking at the company's F8 developer conference on April 21, 2010, the day of the launch, CEO Mark Zuckerberg said "We are building a Web where the default is social".
The "Like" icon used by Facebook. The Facebook like button is designed as a hand giving "thumbs up". It was originally discussed to have been a star or a plus sign, and during development the feature was referred to as "awesome" instead of "like". [citation needed] It was introduced on 9 February 2009. [5]
Facebook Connect, [25] also called Log in with Facebook, like OpenID, is a set of authentication APIs from Facebook that developers can use to help their users connect and share with such users' Facebook friends (on and off Facebook) and increase engagement for their website or application. When so used, Facebook members can log on to third ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
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Social marketing is described as having "two parents". The "social parent" uses social science and social policy approaches. The "marketing parent" uses commercial and public sector marketing approaches. [3] Social marketing has started to encompass a broader range of focus in recent years and now goes beyond influencing individual behavior.
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