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Will It Blend? is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender). In the show, Blendtec founder Tom Dickson attempts to blend items to demonstrate the power of his blender.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
The campaign kickoff began with YouTubers Casey Neistat and Max Joseph launching a YouTube video on April 9, 2012, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and messages. [ 28 ]
According to Interactive Advertising Bureau (IAB) guidelines, there are three types of video ad formats: [4]. Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program.
Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers.
Three months after its release, the video on Old Spice's YouTube channel had received 11.6 million views and 53,000 likes on YouTube. [4] On September 14, 2015, a complementary video titled "Make a Smellmitment: Behind The Scenes" [5] was uploaded on Old Spice's YouTube channel featuring Crews and Mustafa discussing the new campaign.
The goal of a viral marketing campaign is to widely disseminate marketing content through sharing & liking. Another important factor that drives virality is the propagativity of the content, referring to the ease with which consumers can redistribute it. [ 21 ]
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
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