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Laermer, Richard; Simmons, Mark, Punk Marketing, New York: Harper Collins, 2007. ISBN 978-0-06-115110-1 (Review of the book by Marilyn Scrizzi, in Journal of Consumer Marketing 24(7), 2007) Lears, Jackson, Fables of Abundance: A Cultural History of Advertising in America, Basic Books, 1995, ISBN 0-465-09075-3
Print/export Download as PDF; Printable version; In other projects ... This list includes notable authors of books on marketing and/or advertising.
Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Researchers Farhangmehr and Brito reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales ...
Print/export Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Non-fiction books about advertising"
One example of this is a "dummy advertising vehicle test," in which a test Television Advertisement is shown with control ads in a controlled environment designed to simulate a commercial break on television. The test ad is embedded alongside either directly competitive advertising, or ads from non-competing product categories, depending on the ...
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
In the late 19th century, home-based British agencies were swallowed up and became branches of international firms, but London remains one of the world's most important advertising centers. Radical changes have come recently because of the new roles for the Internet and smart phones. For current conditions see Advertising.
The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied.