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Deere & Company, doing business as John Deere (/ ˈ dʒ ɒ n ˈ d ɪər /), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment and lawn care equipment.
The John Deere World Headquarters is a complex of four buildings located on 1,400 acres (570 ha) of land [1] at One John Deere Place, Moline, Illinois, United States. [2] The complex serves as corporate headquarters for agricultural heavy equipment company John Deere .
In 2004, Deere & Company asked the credit union not to use "John Deere" in its name to avoid trademark and company confusion because it was no longer affiliated with the company. [ 7 ] [ 8 ] Members voted to approve changing the name to Veridian Credit Union on August 21, 2005, [ 9 ] with official use beginning in January 2006.
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Image credits: PCoda As per Investopedia, there is a strong correlation between brand loyalty and profitability. For example, the Harvard Business School reports that increasing customer retention ...