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2. O. Mustad & Son - Wikipedia

   en.wikipedia.org/wiki/O._Mustad_&_Son

   Mustad Fishing (O. Mustad & Søn A.S.) is a Norwegian company that manufactures and sells fishing tackle and accessories since 1877. The Mustad product range includes fish hooks , multifilament and monofilament fishing lines , fishing lures , fishing flies , fly hooks, terminal tackle and fishing apparel.

3. Fishing lure - Wikipedia

   en.wikipedia.org/wiki/Fishing_lure

   A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals (e.g. baitfish, crustaceans, insects, worms, etc.) that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into ...

4. Heddon (brand) - Wikipedia

   en.wikipedia.org/wiki/Heddon_(brand)

   Heddon is a brand of artificial fishing lures created by James Heddon, (originally a beekeeper) who is credited [by whom?] with the invention of the first artificial fishing lures made of wood in the late 1890s. The Heddon Company was founded in 1902 to sell the lures, originally made by hand in the Heddon family kitchen in Dowagiac, Michigan.

5. Soft plastic bait - Wikipedia

   en.wikipedia.org/wiki/Soft_plastic_bait

   Today, soft plastic lures take on many forms and hybrids. Hardbody hybrid lures, with a solid plastic front half and soft plastic tail for lifelike action and appearance, are now common. These hybrids often use treble hooks, diving bibs and other features once restricted to hardbody lures.

6. Orvis - Wikipedia

   en.wikipedia.org/wiki/Orvis

   Orvis is an American family-owned retail and mail-order business specializing in fly fishing, hunting and sporting goods.Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States.

7. Fishing bait - Wikipedia

   en.wikipedia.org/wiki/Fishing_bait

   Using lures is a popular method among North American anglers, particularly for catching vision-oriented predators such as black bass, trout and pike. The lure may require a specialized presentation to impart an enticing action e.g. in fly fishing. Artificial lures are rigged with different types of hooks in order to increase catch rate. [10]