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Chapters of the new association sprang up across the South, and the first national meeting of the KKK took place at the hotel in April 1867. [6] [7] What local citizens called "Overton's Folly" [3] was finally completed and opened in fall 1869; total costs were $500,000. [1] The Maxwell House was Nashville's largest hotel, with five stories and ...
With investors L. T. Webb, J. J. Norton and J. W. Neal, Cheek opened a coffee shop in Downtown Nashville in 1901. [1] They persuaded the owners of the Maxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand. [1] They began using the slogan "good to the last drop" in 1917. [1]
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. [1]
Nashville has a place in advertising history. Legend has it that President Theodore Roosevelt visited the old Maxwell House Hotel in the city and declared that its coffee was “good to the last ...
President Roosevelt visited Nashville and took his lodging at the Maxwell House Hotel. Joel Cheek, proprietor thereof, had served a special blend of coffee at the hotel's restaurant, and after drinking a cup of this coffee, Roosevelt proclaimed it "good to the last drop!"
According to family records, Nelson encouraged his coffee delivery boy, Joel Cheek, to take his blend to the Maxwell House Hotel in downtown Nashville, where it later was famously proclaimed as “good to the last drop”. Nelson also encouraged his butcher, Horace G. Hill, to start his own business, which became known as H.G. Hill Food Stores ...
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