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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
In the late 2000s, 1950s [118] and 1980s fashions became popular: Letterman jackets, black leather jackets [119] like the Perfecto, windbreakers, [120] dashiki [121] or Hawaiian shirts, [122] ski jackets, [123] slim and straight leg jeans, [124] wool topcoats, [125] Ed Hardy T-shirts with low necklines, neon colors inspired by the rave scene ...
He released a line of Ed Hardy perfumes for men and women. [13] In 2012, he appeared on an episode of Sweden's Next Top Model. [14] In 2011 Christian Audigier sold Ed Hardy to Iconix Brand Management Group. [15]
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Brands like Ed Hardy, Hot Topic, and Affliction, which were popular in the late 2000s, made a return, integrating past fashion trends with contemporary preferences. These styles were shared on platforms like TikTok and YouTube, where users blended nostalgia with current trends, creating a fashion movement that reflected both historical and ...
According to the Los Angeles Times, the Mid Wilshire area abode was purchased by the creator of the Ed Hardy brand in 2007 for $2.695 million. Since then, Audigier sold his design company for $62 ...