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Activia, Actimel and Danonino account for more than half of the total worldwide yogurt sales. [22] Activia is a more than 2 billion-dollar brand which owes its success to the health benefit claim. [21] In 2011, Activia was the largest global fresh dairy brand in the world (Nielsen data). The probiotic yogurt market is valued at €4 billion. [23]
Activia yogurt is so much more than a nostalgic choice. Sure, it contains everything you would expect from a dairy yogurt, like calcium, protein, probiotics and live and active cultures.
Activia is a well-known brand in the “keep-things-moving” version of gut health, but it may not be the first thing that comes to mind when you envision a probiotic drink. Activia not only ...
Activia Dailies are drinkable yogurts that make it easy to get your probiotic boost, and both the Dailies and conventional Activia yogurt are $2 off every 24-pack all November.
Actimel (known as DanActive in the United States and Canada) is a probiotic yogurt-type drink produced by the French company Danone. Actimel earned over €1.4 billion (US$1.8 billion) in retail sales in 2006. [1]
Delivery of Yakult drinks on a Yakult-branded bicycle in Fukushima City, Japan, 2009. In 2006, a panel appointed by the Netherlands Nutrition Center (Voedingscentrum) to evaluate a marketing request by Yakult found sufficient evidence to justify claims that drinking at least one bottle of Yakult per day might help improve bowel movements for people who tend to be constipated and might help ...
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