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SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
The approach to Communication for Development (C4D) has evolved over the years. Initially developed after World War II as a tool for diffusion of ideas, communication initiatives primarily involved a one-way transmission of information from the sender to the receiver.
However, communication as a strategic tool remains deficient in development programs creating the need to establish an Interest Group on Strategic Communication for Sustainable Development. Strategic communication "aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides communication processes and media ...
Human development theory is a theory which uses ideas from different origins, such as ecology, sustainable development, feminism and welfare economics. It wants to avoid normative politics and is focused on how social capital and instructional capital can be deployed to optimize the overall value of human capital in an economy.
Psychological resilience, or mental resilience, is the ability to cope mentally and emotionally with a crisis, or to return to pre-crisis status quickly. [1]The term was popularized in the 1970s and 1980s by psychologist Emmy Werner as she conducted a forty-year-long study of a cohort of Hawaiian children who came from low socioeconomic status backgrounds.
The social interaction approach asserts that if our language is developed out of a desire to communicate within our environment, then that environment will dramatically determine how quickly and efficiently we learn to communicate. With this approach, language is viewed as having its origins in social exchange and communication [2] relating it ...
That is, they do not compel individuals to initiate some behavior or act immediately. These positive emotions, consistent with broaden and build theory, broaden attention. In this state, individuals attend to many objects or to abstract concepts. In contrast, other positive emotions, like excitement, are high in approach motivation.