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General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls , Texas .
It was among several chains owned at the time by cereal manufacturer General Mills. By 1982, there were nearly 200 restaurants in 27 states from Texas to Maine. [1] Though popular in the late 1970s and early 1980s, the majority of its locations shut down in 1989. [2] The fate of the rest of the chain after 1989 still remains unclear.
The brand is owned by General Mills. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan bought Pet, Inc., which had itself taken over the brand in 1968 from the Mountain Pass Canning Company. [1] The name is a reference to the city of El Paso, Texas, and the historical "Old" period when Texas was a part of Mexico.
2006 – First college football rivalry to appear on Wheaties box – State Farm Lone Star Showdown, the rivalry between the Texas A&M Aggies and the Texas Longhorns; 2012 – 9-year-old Samantha Gordon is the first female football player to be featured on a Wheaties box. [8]
General Mills (NYS: GIS) carries $12.9 billion of goodwill and other intangibles on its balance sheet. ... The $128 billion of goodwill in this case was created when AOL and Time Warner merged in ...
For the last 20 years, Progresso soup has been seen as an upmarket alternative to market leader Campbell and as a meal replacement.Originally, Progresso cans were both larger than Campbell's cans and came "ready-to-heat" rather than being condensed, and these characteristics helped them attain popularity before Campbell's released the competitive and similar "Chunky" line of products.
Some say they were a little embarrassed by the whole thing," reads a General Mills history blog. "One winner wrote that when her name was announced over the school intercom all the jocks started ribbing her about making them a sandwich." [3] [9] State-level winners won $1500 for first place and $500 for second place. [7]
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