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Equate is an example of the strength of Walmart's private label store brand. In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per ...
In fact, Conagra is one of the biggest private-label food companies in the United States with a net worth of $16.72 billion. It owns many well-known brands, including Health Choice, Slim Jim ...
Sam's Choice. Sam's Choice is a private label brand created by Cott Beverages for Walmart stores. The brand was introduced as "Sam's American Choice" in 1991 and has since been shortened to simply "Sam's Choice". It is named after Sam Walton, the founder of Walmart. Items produced under the Sam's Choice label primarily are grocery items.
On Tuesday, the big-box retailer said it will roll out a private label called BetterGoods, a line of more trend-and chef-driven foods. Most items will be priced at less than $5. Walmart is already ...
About 40 percent of products sold in Walmart are private labels, which are produced for the company through contracts with manufacturers. Walmart began offering private label brands in 1991, with the launch of Sam's Choice, a line of drinks produced by Primo Water for Walmart.
The next time you're getting ready to swing by Walmart, consider buying the retailer's private label brands. These store brands offer lower prices than brand names -- without sacrificing quality.
PC had come to the attention of WalMart founder Sam Walton through Don Watt. After a year of meetings, a deal was struck where Loblaw agreed to develop a line of private-label products under the Walmart brands Sam's American Choice, later shortened to Sam's Choice, and Great Value.
The big-box retailer announced in 2021 that it had tapped the fashion designer to be creative director of its private-label brands Free Assembly and Scoop. Walmart has also leaned into that ...
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