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Pierre Balmain S.A. (French:), trading as Balmain, is a French luxury fashion house that was founded by Pierre Balmain (1914–1982) in 1945. It operates over 50 stores. Its primary flagship is located on Rue Saint-Honoré in Paris. [1] Additional flagship locations are in Tokyo, New York City, London, and on Via Montenapoleone in Milano.
Pierre Alexandre Claudius Balmain (French pronunciation: [pjɛʁ balmɛ̃]; 18 May 1914 – 29 June 1982) was a French fashion designer and founder of leading post-war fashion house Balmain. Known for sophistication and elegance, he described the art of dressmaking as "the architecture of movement".
When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out. A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Jeans, made of denim, are a form of trousers for casual wear widely worn all over the world by people of all genders. Shorts are often preferred in hot weather or for some sports and also often by children and adolescents. Trousers are worn on the hips or waist and are often held up by buttons, elastic, a belt or suspenders (braces).
Straight-leg: Jeans which are the same width at the leg opening as they are at the bottom of the leg, making for a slightly baggy fit. [58] Boyfriend: Often with a mid-low waist, boyfriend jeans have a baggy, "borrowed from the boys" fit. [57] Flared, or bell-bottomed: Often fitted around the thigh area, then become wider from the knee down. [59]
In the 1950s; the waist was higher than on modern skinny jeans. Drainpipe trousers re-emerged in the 1950s, with popular Western stars such as the singing cowboy Roy Rogers , The Lone Ranger , The Cisco Kid , Zorro and Gene Autry and actresses Marilyn Monroe and Sandra Dee wearing their pants very slim to the ankle from 1955 onwards. [ 8 ]
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