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  2. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

  3. Lighthouse (software) - Wikipedia

    en.wikipedia.org/wiki/Lighthouse_(software)

    Lighthouse is an open-source, automated tool for measuring the quality of web pages developed by Google. It can be run against any web page, public or, requiring authentication. It can be run against any web page, public or, requiring authentication.

  4. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    A subset of the field data metrics, Core Web Vitals, are critical for a good user experience. These include LCP, INP, and CLS. PSI analyzes these metrics to determine if a page meets the Core Web Vitals assessment criteria. These are also used as a SEO ranking signal. Lab Diagnostics. PSI uses Lighthouse to analyze a web page in a simulated ...

  5. Matomo (software) - Wikipedia

    en.wikipedia.org/wiki/Matomo_(software)

    Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

  6. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

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