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Florence Kluckhohn and Fred Strodtbeck suggested alternate answers to all five, developed culture-specific measures of each, and described the value orientation profiles of five southwestern United States cultural groups. Their theory has since been tested in many other cultures, and used to help negotiating ethnic groups understand one another ...
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In 1949, Kluckhohn began to work among five adjacent communities in the Southwest: Zuni, Navajo, Mormon (), Spanish-American (Mexican-American), and Texas Homesteaders [7] A key methodological approach that he developed together with his wife Florence Rockwood Kluckhohn and colleagues Evon Z. Vogt and Ethel M. Albert, among others, was the Values Orientation Theory.
The study of values has a long history in psychological research, for instance, Rokeach's value scale, which has been used widely. [1] That focus has also been transferred to the study of culture in psychology. The anthropologists Kluckhohn and Strodtbeck conducted a large-scale study of values in five Southwestern US cultures in the 1950s. [2]
Fred Louis Strodtbeck (June 10, 1919 - August 7, 2005) was an American sociologist. He is best known in science for his work on how small groups (like juries) choose their leaders. He is best known in science for his work on how small groups (like juries) choose their leaders.
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Competitive orientation: Competitors much like individualists strive to maximize their own outcomes, but in addition they seek to minimize others outcomes. disagreements and arguments are viewed as win-lose situations and competitors find satisfaction in forcing their ideas upon others. A competitor has the belief that each person should get ...
According to social psychologist Milton Rokeach, human values are defined as “core conceptions of the desirable within every individual and society. They serve as standards or criteria to guide not only action but also judgment, choice, attitude, evaluation, argument, exhortation, rationalization, and…attribution of causality.” [6] In his 1973 publication, Rokeach also stated that the ...