Ads
related to: difference between brand and trademark
Search results
Results from the WOW.Com Content Network
Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. [19] A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. [20] The term trademark is used to refer to both trademarks and service marks. [19]
A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark.
Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Intellectual property laws such as trademark laws forbid the sale of infringing goods like these "McDnoald's" [] and "NKIE" [] sandals from China.Intellectual property (IP) is a category of property that includes intangible creations of the human intellect.
Note: Trademarked wordmarks are generally not case-sensitive and are listed in uppercase by trademark registrars. [ 1 ] [ 2 ] A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding.
Ads
related to: difference between brand and trademark