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  2. Event-driven process chain - Wikipedia

    en.wikipedia.org/wiki/Event-driven_Process_Chain

    An event-driven process chain (EPC) is a type of flow chart for business process modeling. EPC can be used to configure enterprise resource planning execution, and for business process improvement. It can be used to control an autonomous workflow instance in work sharing.

  3. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  4. Bill Silva Entertainment - Wikipedia

    en.wikipedia.org/wiki/Bill_Silva_Entertainment

    Bill Silva Entertainment is a concert promotion, artist management, touring, and publishing company based in Los Angeles and established in 1979. [ 1 ] [ 2 ] [ 3 ] BSE has represented artists such as Jason Mraz , blink-182 , Unwritten Law , James Morrison , and Christina Perri , and has produced more than 10,000 shows. [ 2 ]

  5. Event chain diagram - Wikipedia

    en.wikipedia.org/wiki/Event_chain_diagram

    Event chain methodology is an uncertainty modeling and schedule network analysis technique that is focused on identifying and managing events and event chains that affect project schedules. Event chain methodology is the next advance beyond critical path method and critical chain project management.

  6. Business process modeling - Wikipedia

    en.wikipedia.org/wiki/Business_process_modeling

    A business process modeling of a process with a normal flow with the Business Process Model and Notation. Business process modeling (BPM) is the action of capturing and representing processes of an enterprise (i.e. modeling them), so that the current business processes may be analyzed, applied securely and consistently, improved, and automated.

  7. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    DSS has many tools [7] that contain different functions such as; sophisticated database management capabilities with access to internal and external data. information, and knowledge; powerful modeling functions accessed by a model management system; and powerful, yet simple user interface designs that enable interactive queries, reporting, and ...

  8. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.

  9. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]