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For information on each mobile platform and its market share, see the mobile operating system and smartphone articles. A comparison of the development capabilities of each mobile platform can be found in the article on mobile app development. For cross-platform development, see the mobile development framework.
The Google Play Store (originally the Android Market), operated and developed by Google, serves as the official app store for Android, allowing users to download apps developed with the Android software development kit (SDK) and published through Google. The store offers both free and paid apps.
In the context of mobile commerce, mobile marketing refers to marketing sent to mobile devices. Companies have reported that they see better responses from mobile marketing campaigns than from traditional campaigns. The primary reason for this is the instant nature of customer decision-making that mobile apps and websites enable.
They look like SMS notifications but they reach only the users who installed the app. The specifications vary for iOS and Android users. SMS and push notifications can be part of a well-developed inbound mobile marketing strategy. According to mobile marketing company Leanplum, Android sees open rates nearly twice as high as those on iOS.
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As of 2024, thousands of Android applications have surpassed the one-million download milestone, with a significant subset reaching even higher thresholds. For context, in July 2017 that there are 319 apps which have been downloaded at least 100 million times and 4,098 apps have been downloaded at least ten million times. [ 1 ]
Google Android Emulator - an Android emulator that is patched to run on a Windows PC as a standalone app, without having to download and install the complete and complex Android SDK. It can be installed and Android compatible apps can be tested on it.
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