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It was the marketing company of the decade." [28] Research in 2002 by NetRatings indicate that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple products were more expensive than other PC products. [29]
As part of the Mac transition to Intel processors, Apple released a 13-inch laptop simply named "MacBook", as a successor to the PowerPC-based iBook series of laptops. . During its existence, it was the most affordable Mac, serving as the entry-level laptop that was less expensive than the rest of the Mac laptop lineup (the MacBook Pro portable workstation, and later the MacBook Air ultra-port
Launched in December 2022, [14] Advanced Data Protection (ADP) is an Apple ecosystem setting that uses end-to-end encryption to ensure that the iCloud data types — messages, photos, notes, voice memos, wallet passes, and more — can only be decrypted on devices authorized by the user.
Macs run the macOS operating system, which is the second most widely used desktop OS according to StatCounter. [192] Macs can also run Windows, Linux, or other operating systems through virtualization, emulation, or multi-booting. [193] [194] [195] macOS is the successor of the classic Mac OS, which had nine releases between 1984 and 1999.
The M1 13-inch MacBook Pro was released alongside an updated MacBook Air and Mac Mini as the first generation of Macs with Apple's new line of custom ARM-based Apple silicon processors. [114] This MacBook Pro model retains the same form factor/design and added support for Wi-Fi 6, USB4, and 6K output to run the Pro Display XDR. [115]
Apple released the MacBook Air with the Apple M1 system on a chip in November 2020, at WWDC20. A redesigned model based on the Apple M2 chip was released in July 2022, and the first 15-inch MacBook Air was released in June 2023. [4] In March 2024, Apple introduced M3 chip-equipped MacBook Airs in both their 13- and 15-inch sizes. [5]
The first MacBook Pro with Apple silicon, based on the Apple M1, was released in November 2020. The 14-inch and 16-inch MacBook Pros were released on October 26, 2021. Powered by either M1 Pro or M1 Max chips, they are the first to be available only with an Apple silicon system on a chip. These models re-introduced elements from previous ...
The MacBook is thinner than its predecessor, the iBook G4, but it is wider than the 12-inch model, and has a widescreen display. The MacBook was one of Apple's first laptops to adopt the MagSafe power connector (the first being the MacBook Pro), and it replaced the iBook's mini-VGA display port with a mini-DVI display port.