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Attitudes can be changed through persuasion and an important domain of research on attitude change focuses on responses to communication. Experimental research into the factors that can affect the persuasiveness of a message include: Target characteristics: These are characteristics that refer to the person who receives and processes a message.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
An attitude object is any concept or entity around which an attitude forms, integrating both cognition (beliefs) and affect (emotional responses) in a way that shapes how individual evaluate that object. Attitudes toward objects can evolve over time, influenced by various situational and contextual factors.
When applied to attitudes, it is defined in triadic relation between three elements: a Person (P), an Other person (O), and an Attitude Object (X). Attitude is the relation between two elements, defined as either positive or negative, resulting in 8 distinct triads. If the number of positive relations is odd, the triad is balanced; vice versa. [7]
Vested interest (Crano, 1983; [1] Crano & Prislin, 1995; [2] Sivacek & Crano, 1982 [3]) is a communication theory that seeks to explain how an attitude of self-interest can affect behavior; or, in more technical terms, to question how certain hedonically relevant (Miller & Averbeck, 2013) [4] attitudinal dimensions can influence and consistently predict behavior based on the degree of ...
In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and actions may change ...
The study found that message processing may occasionally bypass early stages and takes a step towards addressing the role of processing stages on attitude change. The evidence that people can use processing stages in a different order or even skip a stage altogether was the important acknowledgment of this study. [7]
The attitude of the source toward the receiver concerns whether the source likes or dislikes the receiver and includes aspects of their past relation. These attitudes are a central factor for the fidelity of communication. Negative attitudes toward each other can make communication more adversarial than it would be otherwise.