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In 2024, Google Ads introduced AI-powered tools, including the "Ads Power Pair" of Search and Performance Max, designed to improve campaign efficiency across Google channels. These tools leverage first-party data, machine learning, and automated asset creation to enhance bidding, targeting, and audience reach.
In August 2021, YouTube began piloting a second subscription tier, "YouTube Premium Lite" in European markets such as Belgium, Denmark, Finland, Luxembourg, Norway and Sweden, at a price point of €6.99. It contained only the ad-free viewing benefit. [29] YouTube discontinued the Premium Lite plan in October 2023. [30]
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Google has removed the policy of limiting AdSense ads to three ads per page. Now, AdSense publishers can place several AdSense ads on a page given there is sufficient content on a webpage. According to Google guidelines on ensuring proper ad placement, [ 7 ] advertising and promotional material should not exceed page content.
Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a visitor can see a specific ad within a period of time. For example, "three views/visitor/24-hours" ("three views per visitor per 24-hours") means after viewing this ad three times, any visitor will not see it again for 24 hours.
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In 2021, the old domain name used by the campaign (piracyisacrime.com) was purchased and redirected to a YouTube upload of the parody, possibly inspired by a Reddit discussion. [14] An advertisement for the 2008 film Futurama: Bender's Game parodied the campaign by having Bender repeatedly interrupt the narrator to say he would do the crimes ...
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