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  2. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design. [15] Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology ...

  3. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [ 1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  4. Web content management system - Wikipedia

    en.wikipedia.org/wiki/Web_content_management_system

    A web content management system controls a dynamic collection of web material, including HTML documents, images, and other forms of media. [ 2] A WCMS facilitates document control, auditing, editing, and timeline management. A WCMS typically has the following features: [ 3][ 4] Automated templates. Create standard templates (usually HTML and ...

  5. List of search engines - Wikipedia

    en.wikipedia.org/wiki/List_of_search_engines

    Windows. IDOL Enterprise Desktop Search, HP Autonomy Universal Search. [ 5] Proprietary, commercial. Beagle. Linux. Open-source desktop search tool for Linux based on Lucene. Unmaintained since 2009. A mix of the X11/MIT License and the Apache License.

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  9. Baidu Launches Its Product Search Engine - AOL

    www.aol.com/news/2013-02-06-baidu-launches-its...

    Baidu has finally launched an online shopping comparison website, gouwu.baidu.com. Literally translated as "Baidu Shopping," the new website pulls in product information from most of China's ...

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