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2. 17 Company Logo Rebrandings That Were a Total Disaster - AOL

   www.aol.com/17-company-logo-rebrandings-were...

   11. Kraft Foods (2009) Kraft Foods' 2009 rebrand introduced a new logo with a swoosh design that featured a slimmer font and a colorful "flavor burst" above the name. Though the thinner styling ...

3. Swoosh - Wikipedia

   en.wikipedia.org/wiki/Swoosh

   Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [ 1][ 2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).

4. Trademark - Wikipedia

   en.wikipedia.org/wiki/Trademark

   t. e. A trademark (also written trade mark or trade-mark[ 1]) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. [ 2][ 3] A trademark owner can be an individual, business organization, or any legal entity.

5. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...

6. Paul Rand - Wikipedia

   en.wikipedia.org/wiki/Paul_Rand

   Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

7. Logo - Wikipedia

   en.wikipedia.org/wiki/Logo

   A logo (abbreviation of logotype; [ 1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...