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2. Paul Rand - Wikipedia

   en.wikipedia.org/wiki/Paul_Rand

   Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

3. Logo - Wikipedia

   en.wikipedia.org/wiki/Logo

   A logo (abbreviation of logotype; [ 1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...

4. Rob Janoff - Wikipedia

   en.wikipedia.org/wiki/Rob_Janoff

   Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is perhaps best known for creating the Apple logo. [ 1] In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite ...

5. Humble Beginnings: Famous Company Logos That Have ... - AOL

   www.aol.com/humble-beginnings-famous-company...

   Adidas: Then. When the company was founded in 1949, it produced only sports shoes. As such, a shoe is the prominent feature of the original logo. The text Adidas Sportschuhe (German for “sports ...

6. Transformation Tuesday: Your favorite company logos then and now

   www.aol.com/article/2016/02/23/transformation...

   In order for any good business to succeed, it has to be constantly changing and evolving. A simple yet smart way of doing this is a logo change. Transformation Tuesday: Your favorite company logos ...

7. 17 Company Logo Rebrandings That Were a Total Disaster - AOL

   www.aol.com/17-company-logo-rebrandings-were...

   11. Kraft Foods (2009) Kraft Foods' 2009 rebrand introduced a new logo with a swoosh design that featured a slimmer font and a colorful "flavor burst" above the name. Though the thinner styling ...