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Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Business Process Model and Notation (BPMN) is a standard for business process modeling that provides a graphical notation for specifying business processes in a Business Process Diagram (BPD), [ 3] based on a flowcharting technique very similar to activity diagrams from Unified Modeling Language (UML). [ 4] The objective of BPMN is to support ...
Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...
Flat organization. A flat organization (also known as horizontal organization or flat hierarchy) is an organizational structure with few or no levels of middle management between staff and executives. An organizational structure refers to the nature of the distribution of the units and positions within it, and also to the nature of the ...
Karl E. Weick. Karl Edward Weick (born October 31, 1936) is an American organizational theorist who introduced the concepts of "loose coupling", "mindfulness", and "sensemaking" into organizational studies. He is the Rensis Likert Distinguished University Professor at the Ross School of Business at the University of Michigan.
The Federal Agricultural Marketing Authority ( FAMA) is a statutory body under the Ministry of Agriculture and Food Industries. FAMA's responsibility is to improve the marketing of agro food products such as vegetables, fruits and agro-based industry products. To drive the domestic and international marketing sector, FAMA in its role of ...
Title page of Lucubrationes, 1541 edition, one of the first books to use a variant of the word encyclopedia in the title. An encyclopedia ( American English) or encyclopaedia ( British English) [ 1] is a reference work or compendium providing summaries of knowledge, either general or special, in a particular field or discipline. [ 2][ 3 ...
Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.