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  2. Short code - Wikipedia

    en.wikipedia.org/wiki/Short_code

    Short code. Short codes, or short numbers, are short digit-sequences - significantly shorter than telephone numbers - that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators. [1] In addition to messaging, they may be used in abbreviated dialing .

  3. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]

  4. Text messaging - Wikipedia

    en.wikipedia.org/wiki/Text_messaging

    An alternative to inbound SMS is based on long numbers (international mobile number format, e.g., +44 7624 805000, or geographic numbers that can handle voice and SMS, e.g., 01133203040 [47]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as TV voting, [50] product ...

  5. Mobile advertising - Wikipedia

    en.wikipedia.org/wiki/Mobile_advertising

    It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019 ...

  6. Direct text marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_Text_Marketing

    Direct Text Marketing. Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an ...

  7. SMS - Wikipedia

    en.wikipedia.org/wiki/SMS

    An SMS message written on a Motorola Razr V3. Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.

  8. Comparison of user features of messaging platforms - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_user...

    SMS ( short message service) is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.

  9. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.