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3. Make it up! Just because it should be simple, novel, pronounceable, and versatile doesn’t mean it can’t be a made-up word. A favorite recent example for a new product name is the name ...
Typically reserved for higher-potential business ideas whose success hinges on having the right name, this can be a way to know for certain that you legally own the name you need, free and clear ...
Business ideas that solve problems are fundamental to developing the world and companies such as Curemark are one of many who do this. Curemark is a biotech company founded by Joan Fallon, who noticed that a lot of the children she treated were low on an enzyme for processing protein and since then she has quit her job and has built Curemark to ...
If your name is easy to pronounce, people will favor you more In a New York University study , researchers found that people with easier-to-pronounce names often have higher-status positions at work.
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
Typical questions addressed by a business plan for a start-up venture [16] What problem does the company's product or service solve? What niche will it fill? What is the company's solution to the problem? Who are the company's customers, and how will the company market and sell its products to them? What is the size of the market for this solution?
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