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In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products.
However, differentiation focus targets a particular segment within a market, where it allows businesses to focus on their strength. Thus, the user experience of the particular segment would be better, as all the marketing and pre-production work of the goods or services are focused on specific segment.
Differentiated marketing is a practice in which different messages are advertised to appeal to certain groups of people within the target market (Ramya & Subasakthi). Differentiated marketing however is a method which requires a lot of money to pull off.
Differentiation strategy is not suitable for small companies. It is more appropriate for big companies to apply differentiation in any one or several of the functional groups (finance, purchase, marketing, inventory etc.). [5] This point is critical. For example, GE uses its finance division differentiate itself.
Firms have partial control over the price as they are not price takers (due to differentiated products) or Price Makers (as there are many buyers and sellers). [5] Oligopoly refers to a market structure where only a small number of firms operate together control the majority of the market share. Firms are neither price takers or makers.
Volvo is a differentiated brand of prestige automobiles [marketing strategy], That offers the benefits of safety [problem removal] as well as prestige [social approval]. The advertising for Volvo, should emphasize safety and performance [message strategy] and Must mention prestige as an entry ticket to the category
Differentiation (economics), the process of making a product different from other similar products Product differentiation , in marketing Differentiated service , a service that varies with the identity of the consumer or the context in which the service is used
A model of imperfect competition in the short-run. Non-price competition is a marketing strategy "in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship". [1]