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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    Although the notion of business purpose may transcend that of a mission statement, [9] the sole purpose of a commercial mission statement is to summarize a company's main goal/agenda, it outlines in brief terms what the goal of a company is. Some generic examples of mission statements would be, "To provide the best service possible within the ...

  3. Application essay - Wikipedia

    en.wikipedia.org/wiki/Application_essay

    An admissions or application essay, sometimes also called a personal statement or a statement of purpose, is an essay or other written statement written by an applicant, often a prospective student applying to some college, university, or graduate school. The application essay is a common part of the university and college admissions process.

  4. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers.

  5. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.

  6. Elevator pitch - Wikipedia

    en.wikipedia.org/wiki/Elevator_pitch

    An elevator pitch quickly summarises an idea, product or service during a short journey in an elevator. An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.

  7. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    An exemplification essay is characterized by a generalization and relevant, representative, and believable examples including anecdotes. Writers need to consider their subject, determine their purpose, consider their audience, decide on specific examples, and arrange all the parts together when writing an exemplification essay. [18]

  8. Five paragraph order - Wikipedia

    en.wikipedia.org/wiki/Five_paragraph_order

    For example, The mission to is to conduct a fighting patrol in order to eliminate any enemy positions so that the platoon can keep advancing into enemy territory safely. The mission statement is extremely important as it is more than likely the only bit of the briefing squaddies are bothered to listen to. So make it short sharp and to the point.

  9. Letter of intent - Wikipedia

    en.wikipedia.org/wiki/Letter_of_intent

    In academia, a letter of intent, also often referred to as a statement of intent, is part of the admissions process of a particular academic program in graduate school. These letters often act as a pivotal decider for admission committees looking to understand an applicant's academic and professional goals, and their fit within the program.