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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
In 2002, soft pack 100s were reintroduced using the butterfly design of the 120s. As in the mid-1980s, the 100s were gradually phased out. By July 2010, as per the Family Smoking Prevention and Tobacco Control Act , the words "lights" and "ultralights" were removed.
It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
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Government surveys in 2011 revealed that menthol cigarettes dominated 30% of the overall market, and over 80% of black smokers prefer menthol as opposed to 22% of non-Hispanic white smokers. [17] In 2016, it was reported that Newport was the brand of choice for nearly 60% of black smokers.
The ordinance not only sets a floor price. It prevents smokers and retailers from getting around it by prohibiting price discounts and coupons, which several tobacco companies circulate online to lure customers and reinforce brand loyalty. The minimum price also applies to four-packs of cigars. Distribution of free samples is prohibited.
Benson & Hedges: The company's flagship brand offered in three formats: King Size (Black, Gold, Silver), 100s (Regular, Sterling and DeLuxe, with a menthol version) and Superslims (Black, White, and Menthol). Canadian Classics: A mid-tier brand. This brand is known as Québec Classique in Quebec.
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