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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
In 2002, soft pack 100s were reintroduced using the butterfly design of the 120s. As in the mid-1980s, the 100s were gradually phased out. By July 2010, as per the Family Smoking Prevention and Tobacco Control Act , the words "lights" and "ultralights" were removed.
It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
The authors warned against the potential harm of excessive regulation and advised health professionals to consider advising smokers who are reluctant to quit by other methods to switch to e-cigarettes as a safer alternative to smoking. [132] A 2014 review recommended that regulations for e-cigarettes could be similar to those for dietary ...
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Government surveys in 2011 revealed that menthol cigarettes dominated 30% of the overall market, and over 80% of black smokers prefer menthol as opposed to 22% of non-Hispanic white smokers. [17] In 2016, it was reported that Newport was the brand of choice for nearly 60% of black smokers.
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