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  2. Log line - Wikipedia

    en.wikipedia.org/wiki/Log_line

    A log line or logline is a brief (usually one-sentence) summary of a television program, film, short film or book, that states the central conflict of the story, often providing both a synopsis of the story's plot, and an emotional "hook" to stimulate interest. [1] A one-sentence program summary in TV Guide is a log line. [2] "

  3. Script coverage - Wikipedia

    en.wikipedia.org/wiki/Script_coverage

    Script coverage is the summary and analysis of a script's plot and writing quality, used by production companies to track film and TV screenplays. Coverage consists of a number of elements. The first is a 1-to-2-page synopsis of the script's story highlighting the main characters and events of the tale.

  4. Terms of reference - Wikipedia

    en.wikipedia.org/wiki/Terms_of_reference

    Although the terms of reference of a project are sometimes referred to as the project charter, [4] there are significant differences between the two. This article describes a TOR containing detailed definitions, while a project charter has high-level requirements, assumptions, constraints and descriptions as well as a budget summary without ...

  5. Tagline - Wikipedia

    en.wikipedia.org/wiki/Tagline

    As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .

  6. Program management - Wikipedia

    en.wikipedia.org/wiki/Program_management

    The key difference between a project and a program is that benefits are delivered within the program lifecycle compared to a project when they are delivered after the project has finished. [4] These benefits in a program are felt as they are implemented and not when the project is rolled out to users.

  7. Wikipedia:How to write a plot summary - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:How_to_write_a...

    A plot summary is not a recap. It should not cover every scene or every moment of a story. A summary is not meant to reproduce the experience of reading or watching the work. In fact, readers might be here because they didn't understand the original. Just repeating what they have already seen or read is unlikely to help them.

  8. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...