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Tiger Beer is a Singaporean brand of beer first launched in 1932. It is currently produced by Heineken Asia Pacific , formerly known as Asia Pacific Breweries. The company is a joint venture between Heineken N.V. and Singaporean multinational food and beverage company Fraser and Neave .
An annual beer festival, Beerfest Asia, is held in Singapore in June each year. It was first held in 2008 and attracts over 30,000 beer lovers. [16] The festival features over 500 beers and ciders from over 35 exhibitors around the world. [17] The Asia Beer Awards, were established in 2008 and ran in conjunction with Beerfest Asia until 2013.
In Malaysia, Tiger Beer is marketed by Heineken Malaysia Berhad, exported from Singapore. In the United Kingdom, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in its major cities. It is now brewed in Edinburgh. Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers ...
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On 27 June 2007, F&N Singapore launched a new logo for its food and beverage business in order to reach the Asia-Pacific market. In 2010, Temasek's entire stake was sold to Japan's Kirin Holdings for S$1.33 billion. [8] On 1 September 2011, the three-quarter-century partnership between F&N and Coca-Cola in Malaysia, Singapore and Brunei ended.
Sabeco's market share was 51.4% in 2010. [3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.
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