Search results
Results from the WOW.Com Content Network
As one of the earliest models of communication, Lasswell's model has been very influential in the field of communication studies. In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research."
Marshall McLuhan extended the SMCR model by including interpretation as one of the steps of the receiver. [4] Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication. He sees communication as a form of persuasion. He discusses factors influencing the behavior of the communicators and ...
After that, Botan [6] claimed that “dialogue manifests itself more as a stance, orientation, or bearing in communication rather than as a specific method, technique, or format (p. 192).” [1] Kent and Taylor argued that “dialogue is product rather than process” (p. 323) and viewed the symmetrical model as a procedural way to listen or ...
Initially developed after World War II as a tool for diffusion of ideas, communication initiatives primarily involved a one-way transmission of information from the sender to the receiver. This includes large-scale media campaigns, social marketing, dissemination of printed materials, and 'education-entertainment'. Since then, C4D has broadened ...
Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars. According to this model, moral thinking should be a systematic process and how we come to decisions must be based in some reasoning.
According to Habermas, the "substantive" (i.e. formally and semantically integrated) rationality that characterized pre-modern worldviews has, since modern times, been emptied of its content and divided into three purely "formal" realms: (1) cognitive-instrumental reason; (2) moral-practical reason; and (3) aesthetic-expressive reason.