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The ad exchange picks the winning bid and informs both parties. The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser. [56]
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Social login is a form of single sign-on using existing information from a social networking service such as Facebook, Twitter or Google, to login to a third party website instead of creating a new login account specifically for that website. It is designed to simplify logins for end users as well as provide more reliable demographic ...
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As of 2019, Google and Facebook sign-in do not require users to share email addresses with the credential consumer. "Sign in with Apple" introduced in iOS 13 allows a user to request a unique relay email address each time the user signs up for a new service, thus reducing the likelihood of account linking by the credential consumer. [20]
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