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Discovery-driven planning is a planning technique first introduced in a Harvard Business Review article by Rita Gunther McGrath and Ian C. MacMillan in 1995 [1] and subsequently referenced in a number of books and articles.
McGrath is the bestselling author of five books and is one of the most widely published authors in the Harvard Business Review, including “Discovery Driven Planning” (1995), which was recognized as an early articulation of today’s “lean” startup philosophy and has been cited by Clayton Christensen as “one of the most important ideas ...
Assumption-based planning methods include: Critical assumption planning (CAP) by D. Dunham & Co. [2] Assumption-based planning by RAND : raises the visibility of make-or-break uncertainties common to new ventures by forcing managers to admit what they don't know. Discovery-Driven Planning by Rita Gunther McGrath and Ian C. MacMillan. [3] [4]
In an article published in the Harvard Business Review in 2013, Steve Blank described how the lean startup methodology also drew inspiration from the work of people like Ian C. MacMillan and Rita Gunther McGrath who developed a technique called discovery-driven planning, which was an attempt to bring an entrepreneurial mindset to planning. [15]
While there are approaches which see digital transformation as an opportunity to be seized quickly if the dangers of delay are to be avoided, [8] a useful incremental approach to transformation called discovery-driven planning (DDP) has been proven to help solve digital challenges, especially for traditional firms. This approach focuses on step ...
With a design sprint, a product doesn't need to go full cycle to learn about the opportunities and gather feedback. A design sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market.
Michael Mealling (born 1969) is co-founder of Pipefish Inc, and was the cofounder, Chief Financial Officer (CFO) and Vice President of Business Development of Masten Space Systems, CEO of Refactored Networks, long time participant within the IETF, a Space Frontier Foundation Advocate, and a former director of the Moon Society.
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