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The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
Wieden+Kennedy (W+K; / ˈ w aɪ d ən-/ [1] earlier styled Wieden & Kennedy) is an American advertising agency best known for its work for Nike.Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
Commercials, advertising campaigns, slogans, and characters used to promote the Nike brand. Pages in category "Nike, Inc. advertising" The following 11 pages are in this category, out of 11 total.
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Nike ended the fiscal year with sales up 5.5%. [4] It was successful in shifting public and media perceptions of the brand. It was seen as a herald of a trend in advertising towards the promotion of childhood and pre-adolescent innocence. [15] Reaction to the campaign, and Tag in
Image source: Getty Images. 1. Nike's problems are fixable. In the last few years, Nike's sales growth has stalled, even turning negative as it's lost market share and profits have fallen.
Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs. [1]
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