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Pizza 73 is a Canadian pizza restaurant chain. It was acquired by the Toronto-based Pizza Pizza chain in 2007 for CA$70.2 million. [1] Pizza 73 has a total of 89 locations in Alberta. The restaurant's name originates from its original phone number: 473–7373. [2]
Overs began Pizza Pizza from a single store at Parliament and Wellesley on December 31, 1967 and with the unique phone number created a pizza empire. Pizza Pizza expanded in Toronto from the 1970s to 1980s to other parts in Ontario and then Quebec, he acquired Alberta based Pizza 73 in 2006.
Pizza Pizza is known for the chain's phone number, XXX–1111. The company claims that its early adoption of the centralized single-number ordering system, and its subsequent use and heavy promotion of this rhyming phone number, helped the chain to expand throughout Ontario.
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