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Oberto continued to grow through the 1960s with the production of its flagship beef jerky product and introduction of the product at Safeway stores in 1967. Safeway was the first national grocery chain to carry Oberto jerky. [8] [9] In 1990, Laura Oberto joined her father in a leadership role and became the co-chairman of the company.
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." [11] This new logo was designed by Davis Design of Mississauga, Ontario. [1] In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns. [12]
A typical 30 g portion of fresh jerky contains 10–15 g of protein, 1 g of fat, and 0–3 g of carbohydrates, although some beef jerky can have a protein content above 65%. [10] Since traditional jerky recipes use a basic salt cure, sodium can be a concern for some people.
The plant made pork, beef and chicken burritos and tacos, and employed about 700 workers. [63] On April 24, Hormel announced the closure of two plants in Willmar, Minnesota, after 14 workers tested positive for coronavirus. These Jennie-O turkey plants employed over 1,200 workers. [64]
Iowa Beef Processors, Inc., later became IBP, Inc. Occidental Petroleum owned IBP from 1981 to 1987, and was the majority owner from 1987 to 1991. [2] [3] [a] IBP was acquired by Tyson Foods in 2001 for US$3.2 billion in cash and stock. [8] Tyson continues to use the IBP name as a brand for its commodity beef and pork products. [9]
On June 24, 2009, the USDA's Food Safety and Inspection Service announced that JBS Swift Beef Company, a Greeley, Colorado, establishment, recalled about 41,280 lb (18,720 kg) of beef products that may be contaminated with E. coli O157:H7. By June 30, the recall included over 421,000 lb (191,000 kg). [20]
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